Question 1

What does Watt Consulting do?

Accepted Answer

Watt Consulting is a marketing consulting service for small and local businesses, handling SEO and AEO, website design and management, social media management and strategy, content creation, paid social advertising, Google Business Profile management, influencer marketing, and data analysis — all under one team instead of separate vendors.

Question 2

What's the difference between SEO and AEO?

Accepted Answer

SEO (search engine optimization) helps your business rank higher on Google search results. AEO (answer engine optimization) helps AI tools like ChatGPT, Perplexity, and Google AI Overviews mention your business by name when someone asks a question. Watt Consulting builds one strategy that covers both, since customers now search both ways.

Question 3

How long does it take to see results from SEO and AEO?

Accepted Answer

Most businesses start seeing measurable movement — improved rankings, more Google Business Profile views, early AI mentions — within 60 to 90 days. Meaningful, lasting results typically build over 4 to 6 months, since search engines and AI tools reward businesses with a consistent, ongoing presence rather than a one-time fix.

Question 4

Do I need a website if I already have social media?

Accepted Answer

Yes. Social media builds awareness, but most customers still check a business's website before calling, booking, or visiting — and a website is what search engines and AI tools actually index and cite. Watt Consulting builds a site that works alongside your social presence, not instead of it.

Question 5

What's included in social media management?

Accepted Answer

Social media management includes a content plan, posts written and designed for your platforms, scheduling, daily monitoring and replies to comments and messages, and monthly performance reporting. It's different from social media strategy, which is the planning layer — audience research, content pillars, and goals — behind what gets posted.

Question 6

Can Watt Consulting manage my Google Business Profile?

Accepted Answer

Yes. Watt Consulting sets up or cleans up your Google Business Profile, keeps hours and services accurate, posts regular updates, monitors and responds to reviews and questions, and reports monthly on profile views, calls, and direction requests — since it's often the first thing customers see in a local search.

Question 7

Do you offer month-to-month plans, or do I need a long-term contract?

Accepted Answer

Watt Consulting works with businesses on flexible terms rather than locking clients into long contracts. The right setup depends on the service and your goals — some engagements (like a website build) are project-based, while ongoing services (like social media management) run month to month.

Question 8

What size or type of businesses does Watt Consulting work with?

Accepted Answer

Watt Consulting primarily works with small and local businesses — service providers, retail locations, restaurants, and similar — that rely on local customers finding them online. Services are scoped to fit a business's size and budget rather than a one-size-fits-all package built for large enterprises.

Question 9

Do you create the photos and videos, or just manage what I already have?

Accepted Answer

Both. Watt Consulting can shoot original photos and video on-site, or work with existing content you provide. Either way, the goal is a steady library of real content — not stock photos — that gets used consistently across your website, social accounts, and ads.

Question 10

How do I know if the marketing is actually working?

Accepted Answer

Watt Consulting sets up tracking across your website, social accounts, and ad platforms, then delivers monthly reports that translate the numbers into plain-English takeaways — what's driving calls, bookings, or sales, what isn't working, and what to adjust next — so results are measured, not assumed.

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