Phase 1
Brand Awareness
Before a business can grow online, it has to actually be visible — findable on Google, recognizable on social media, and easy to trust the moment someone comes across it. Phase 1 is where Watt Consulting builds that foundation, so every dollar spent in later phases on ads, campaigns, or promotions has something solid to point back to.
What happens in this phase:
- Active, daily engagement on social media and Google Business Profile — comments, messages, and reviews answered promptly instead of sitting unread
- A refined social media strategy built on real data from Phase 1, so content speaks directly to the audience that's already paying attention
- Retargeting through paid social, reaching people who've already visited your website or engaged with your content, when they're closer to ready
- Local influencer and creator partnerships, so your business gets introduced to new audiences through a voice they already trust
- Ongoing content built around real customer questions, reviews, and feedback, so your business sounds like it's actually listening
- Expanded reporting that tracks engagement and response times alongside reach, so connection — not just visibility — is being measured
By the end of Phase 1, your business has a consistent, professional presence across the places customers look — search, social, and Google — and the tracking in place to show what's working. That foundation is what makes every phase after this one more effective.
Our Strategic Approach to Growth with internet marketing case studies
A phased roadmap designed to scale your digital presence through AI-driven insights and brand consistency.
Phase 2
Strategy & Content
Being visible isn't the same as being trusted. Once Phase 1 puts your business in front of the right people, Phase 2 is where those people turn into real conversations — comments answered, reviews responded to, questions handled quickly, and content that speaks directly to what your customers care about. This is where a following starts turning into relationships.
What happens in this phase:
- Active, daily engagement on social media and Google Business Profile — comments, messages, and reviews answered promptly instead of sitting unread
- A refined social media strategy built on real data from Phase 1, so content speaks directly to the audience that's already paying attention
- Retargeting through paid social, reaching people who've already visited your website or engaged with your content, when they're closer to ready
- Local influencer and creator partnerships, so your business gets introduced to new audiences through a voice they already trust
- Ongoing content built around real customer questions, reviews, and feedback, so your business sounds like it's actually listening
- Expanded reporting that tracks engagement and response times alongside reach, so connection — not just visibility — is being measured
By the end of Phase 2, your business isn't just being seen — it's building a reputation for being responsive, present, and worth doing business with. That trust is what carries into Phase 3, where connection turns into consistent, measurable growth.
Phase 3
Scale & Automate
Visibility and trust set the stage — Phase 3 is where they turn into revenue. With a strong presence in place and real engagement happening, the focus shifts to converting that attention into calls, bookings, and purchases, and proving exactly which efforts are driving them.
What happens in this phase:
- Website and Google Business Profile refined around conversion — clearer calls to action, streamlined booking or contact forms, and offers placed where customers are most likely to act
- Paid social campaigns shifted toward high-intent audiences — people who've already engaged, visited your site, or fit your best-customer profile — with budget concentrated on what's converting
- Promotions and offers built and promoted across your website, social, and Google Business Profile, timed to match demand and seasonality
- Influencer and content partnerships focused on driving trackable action, not just reach — using promo codes, links, or booking prompts tied to each partnership
- Retargeting across social platforms, so people who showed interest but didn't convert get a reason to come back
- Full-funnel data analysis connecting marketing activity directly to calls, bookings, and sales, with monthly reporting on cost per result and return on investment
By the end of Phase 3, your marketing isn't just generating attention — it's generating measurable revenue, with clear reporting showing exactly what's driving it. From here, Watt Consulting shifts into ongoing optimization: doubling down on what's working, testing new opportunities, and protecting the results Phases 1 through 3 built.
Client Voice & Impact
★
★
★
★
★
As the manager of Matt’s Fish Basket, working with Watt Consulting has made my job a lot easier. They understand our brand, keep our social media consistent, and create content that feels like us. They’re responsive, reliable, and genuinely care about helping our restaurant succeed.
Matt’s Fish Basket
★
★
★
★
★
Watt Consulting has been a really positive experience for us at Little Chicken Teriyaki. Running a restaurant keeps us busy, so having someone who understands our brand and can handle our social media consistently has been a huge help. They listen to our ideas, create content that feels natural and true to who we are, and are always quick to respond when we need something. It genuinely feels like they care about our restaurant and want to see us succeed.
Little Chicken Teriyaki
★
★
★
★
★
Watt Consulting just gets it. We give them a rough idea—or sometimes no idea at all—and they turn it into content that makes our sandwiches look as good online as they taste in person. They capture Big Mike’s personality without making anything feel forced or overly corporate. Having them in our corner has taken a major task off our plate and helped more people discover us at Seattle Center.
Big Mike's Sandwich Co.
★
★
★
★
★
Watt Consulting has been great to work with. They understand Skillet’s personality, keep our content fresh, and make sure we stay connected with customers at Seattle Center. They’re easy to communicate with, dependable, and always bring creative ideas to the table.
Skillet Counter-Seattle Center
