Custom Internet Marketing Services for Local Businesses
Watt Consulting helps small and local businesses get found, look good, and grow — combining search, content, and paid channels into one connected strategy instead of scattered efforts. That means ranking on Google and getting cited in AI answers like ChatGPT and Perplexity (SEO/AEO), keeping your Google Business Profile accurate and active for nearby searches, and building a website that's fast, mobile-friendly, and kept up to date. It also means showing up consistently on social media with a clear strategy behind every post, backed by real photos, video, and copy that actually represent your business — plus, when it makes sense, tapping local creators through influencer partnerships to borrow an audience that already trusts them.
On the paid and measurement side, Watt Consulting runs paid social campaigns that put your business in front of the right people fast, with budgets shifted toward what's actually converting rather than spent on guesswork. Tying it all together is data analysis: tracking set up across your website, social, and ads, pulled into one dashboard, with monthly reports that translate the numbers into plain-English takeaways and next steps. The result is a single point of accountability for a business's entire online presence — search, social, content, advertising, and reputation — so every channel works together and every dollar spent can be traced back to a real result.
Our Core Capabilities
Social Media Management
Running a business is a full-time job on its own — posting consistently, replying to comments, and keeping up with what actually works on each platform usually falls to whenever there's time left over, which for most owners is never. The result is a page that goes quiet for weeks, or content that goes up but doesn't bring anyone through the door.
Watt Consulting handles your social presence end to end, so your business shows up consistently on the platforms your customers actually use — without it becoming another job on your plate.
SEO/AEO
Get Found on Google — and in AI Answers
Most of your customers used to find you through a Google search. Now more of them are asking ChatGPT, Perplexity, and Google's AI Overviews for recommendations — and if your business isn't set up to be read and cited by those tools, you're invisible in a growing share of searches before a customer ever sees a list of results.
Watt Consulting builds one strategy that covers both: traditional search engine optimization (SEO) to rank on Google, and answer engine optimization (AEO) to get your business mentioned by name when AI assistants answer questions like "best [your service] near me" or "who should I hire for [your service]."
Website Building/
Management
For a lot of small businesses, the website is the first impression — and often the last one, too, if it's slow, outdated, or doesn't say clearly what you do and how to reach you. A site that was built once and never touched again quietly costs you customers every month it sits there unfinished.
Watt Consulting builds your website and keeps running it — so it stays fast, current, and focused on turning visitors into customers, without you needing to touch a single line of code.
Data Analysis
Most small businesses have data scattered everywhere — website visits, ad spend, social engagement, booking numbers, sales — but no one connecting the dots between them. Without that, it's hard to know if last month's promotion actually brought in customers, or if you're spending money on something that quietly stopped working months ago.
Watt Consulting sets up the tracking, pulls the numbers together, and tells you in plain language what's working, what isn't, and what to do next — so decisions are based on what's actually happening, not a guess.
Content Creation
Customers decide whether to trust a business in seconds — often based on a single photo, video, or line of copy they see before ever walking in or calling. Blurry phone photos, stock images that look like everyone else's, and copy that doesn't sound like a real business all quietly chip away at that trust.
Watt Consulting creates the photos, video, and written content your business needs to look as good online as it does in person — so every touchpoint, from your website to your social pages, actually represents you well.
Social Media Strategy
Posting without a plan usually looks the same after a year as it did on day one — a mix of random promotions, a few holiday graphics, and no real sense of whether any of it is working. More posts isn't the fix if there's no strategy behind them.
Watt Consulting builds the plan that tells you exactly who you're talking to, what to post, where to post it, and how to know if it's working — whether your team handles posting day to day or Watt Consulting does it for you.
Google Business Profile Optimization/
Managment
When someone searches "[your service] near me," Google Business Profile is usually what they see before anything else — your hours, reviews, photos, and location, right at the top of the results. An unclaimed, outdated, or half-filled-out profile means that search goes to a competitor instead, even if you'd have been the better choice.
Watt Consulting sets up and manages your Google Business Profile so it stays accurate, complete, and active — putting your business in front of nearby customers at the exact moment they're searching.
Paid Social Advertising
Organic posts take time to build an audience. Paid social gets your business seen by new customers right away — but only if the targeting, creative, and budget are set up correctly. Boosting a post to "reach more people" without a real strategy behind it is usually the fastest way to burn through a budget with nothing to show for it.
Watt Consulting builds and manages paid social campaigns on the platforms your customers actually use — targeting the right audience, testing the right creative, and adjusting spend based on what's actually converting.
Influencer Marketing
A recommendation from a local creator or familiar face carries more weight than any ad you could run — their audience already trusts them, and that trust transfers to whatever they recommend. Most small businesses know this but have no idea where to start: who to reach out to, what to offer, or how to make sure it actually turns into customers instead of a free meal and a story that disappears in 24 hours.
Watt Consulting finds the right local creators and influencers for your business, handles the outreach and the deal, and manages the partnership from first message to finished post — so you get real content and real customers, not just a nice mention.
The Watt Advantage
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AI-First Strategy: We integrate cutting-edge machine learning to predict trends before they surface.
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Data Precision: Every campaign is backed by granular analytics to ensure zero wasted spend and maximum ROI.
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Scalable Growth: Our systems are designed to evolve with your business, from launch to global dominance.
Let’s Build Your Future
Contact our Seattle office to start a conversation about your digital growth and AI transformation goals.